ELEVATION LIVE | MEDIA

‘ELEVATION LIVE! WITH KEVIN BARON’

'Elevation Live!' is an in-depth, online global affairs interview series featuring purpose-driven leaders, companies, and organizations working at the intersection of global sport, culture, and strategic competition.

Today’s cultural community of athletes, artists, executives, scholars, officials and innovators have become champions for global change like never before. So, too, are the teams, leagues, organizations, and sponsor companies that proudly support them.

'Elevation Live!' is hosted by Kevin Baron, and produced and directed by Human Biography's Sharad Kharé.

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  • Formula 1, Venture Capital, Defense Tech: How Austin Competes to Win | Elevation Live: Austin

    Formula 1, Venture Capital, Defense Tech: How Austin Competes to Win | Elevation Live: Austin

    Community leaders have turned Austin into one of America’s most important hubs for global business and national security technology -- complete with a Formula 1 race. How does it keep competing to win?

    Elevation’s Kevin Baron talks with three leaders who are building Austin’s next chapter from different sides.

  • What Tech and Defense Companies Really Get From Motorsport Partnerships | Elevation Live: Austin

    What Tech and Defense Companies Really Get From Motorsport Partnerships | Elevation Live: Austin

    Why do IBM, GM Defense, and Formula E seek out motorsport partnerships, and what do they actually get out of them? It’s more than a logo.

    Two companies that partner with racing and one league executive who builds those deals talk with Elevation’s Kevin Baron about what makes a motorsport partnership worth it: the technology, the customers, the audiences and the competitive edge.

  • Robot Armies & Race Cars: How AI Helps Humans Decide Faster and Win | Elevation Live: Austin

    Robot Armies & Race Cars: How AI Helps Humans Decide Faster and Win | Elevation Live: Austin

    How do you make the right call when the clock is measured in milliseconds and your opponent is adapting? AI is giving humans more options, faster, without taking the decision away from them.

    Ken Hampshire, CTO of Noda AI, and O.G. Wells of Code19 Racing talk with Elevation’s Kevin Baron about how AI, data and autonomous systems are changing real-time decisions on the racetrack and in defense.

    Recorded at Formula 1 United States Grand Prix race week, in Austin, Tex.